At C3 Advertising, we have many capabilities, but we only do one thing: help our clients increase sales. As a full-service agency we provide everything from strategy and branding to interactive design. But our roots are in direct marketing. So in everything we do, we retain a direct marketer's focus on measurable results.

Michelle LaPointe, President/Creative Director | Bio

Michelle LaPointe is the President and Creative Director of C3 Advertising, Inc. She has more than 25 years of experience as a direct marketing creative director and copywriter, and over 14 years in Web development and multi-media marketing strategy. Her portfolio includes assignments for the U.S. Navy, Cisco, Microsoft, IBM, Intel, TIME Magazine, US News & World Report, United Airlines, Wells Fargo, Smithsonian, and many others.

Awards

Michelle has won a Gold Echo, a Silver Caples, a CADM Past President’s Cup, a Pioneer Best of Show, and numerous other industry awards.

Prior to C3, Michelle was…

  • Copy Director at the DAK Catalog, Canoga Park, CA
  • Communications Director at Rogersound Labs, Chatsworth, CA
  • Marketing Manager at M/D Systems, Encino, CA
  • Creative Supervisor, Stone & Adler, Chicago, IL
  • Senior Copywriter, Kobs & Brady, Chicago, IL
  • Copywriter, Stone & Adler, Chicago, IL

Also good to know

Michelle is a graduate of the University of Notre Dame, with a B.A. in American Studies. She is a former board member of the Direct Marketing Association of Southern California and a speaker on a variety of industry topics. Her blog, Stuff You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense, makes for lively reading about marketing and creative issues. Thanks to the need of a long-ago client, Michelle also has a Certificate of Completion from the Wilton School of Cake Decorating. She was first in her class in buttercream roses.

 

Michelle LaPointe | Client Experience

During her career, Michelle LaPointe has been priviledged to work with some outstanding clients and brands:

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High Tech, Communications, and Scientific

  • 3Com
  • AirSoft
  • AMD
  • Ameritech
  • Astro
  • AT&T
  • Avaya
  • Borland
  • Bell Microproducts
  • Bell South
  • Cisco
  • ConnectSoft
  • CSC Computer Services
  • Datamax
  • Epson
  • G.E.
  • GTE
  • Hanson Lab Furniture, Inc.
  • Honeywell
  • HTP International
  • IBM
  • Illinois Bell
  • Intel
  • Interplay
  • Intuit
  • Knowledge Adventure
  • Looped LOGIC
  • Lucent
  • Mac Warehouse
  • Microsoft
  • Mitsubishi
  • Moss Software
  • Novell
  • Pacific Northwest Bell
  • Stac
  • Sun Microsystems
  • SurfControl
  • Symantec
  • The Learning Company
  • Toshiba
  • Ulead Systems
  • Wang
  • Xerox
  • X-Tree
  •  

Financial

  • AmSouth Bank
  • Bank of America
  • Bank of Hawaii
  • Cal Fed
  • Columbia Savings & Loan
  • East-West Bank
  • FCNB
  • Fi-Mark
  • First Union Bank
  • Home Savings of America
  • LPL Financial
  • Norwest Bank
  • SunBank
  • Vinton Financial
  • Wells Fargo
  •  

Health

  • Blue Cross Blue Shield of Arizona
  • Haylo Health
  • Johnson & Johnson
  • WellPoint (Anthem, Blue Cross Blue Shield)
  •  

Film Industry

  • Co-Ed Productions
  • Filmwus.com
  • Pacific West Land Management
  • Hungry Pictures
  •  

Government & Military Contractors

  • Naval Surface Warfare Center, Port Hueneme
  • Synectic Solutions
  •  

Non-Profit

  • Brookfield Zoo
  • California State University at San Bernardino
  • Chapman University
  • Childhelp U.S.A.
  • DMCSC
  • DNC Senatorial Campaign Committee
  • EDUCOM
  • ETS (Educational Testing Service)
  • Field Museum of Natural History
  • L.A.C.E. (Los Angeles Contemporary Exhibitions)
  • LADMA
  • LAUP (Los Angeles Universal Preschool)
  • Medical Assistance Program
  • Mental Health Association of Greater Chicago
  • Notre Dame University Alumni Association of Ventura County
  • Santa Monica Museum of Art
  • Simi Mountains Conservancy
  • Smithsonian Institution
  • University of California at Santa Barbara
  • University of Southern California Marshall School of Business
  • University of Southern California Keck School of Medicine
  • Urbana High School
  • Yerba Buena School
  •  

Publications

  • Advertising Age
  • Bulletin of the Atomic Scientists
  • DISCOVER Magazine
  • Encyclopedia Britannica
  • Knightridder.com
  • Pensions & Investments Magazine
  • P.I.P.E.R. Report
  • SRA
  • Skeptic Magazine
  • TIME Magazine
  • U.S. News & World Report
  • Western Publishing (Golden Books, Sesame Street Book Club)
  •  

Commercial Real Estate

  • The Rottman Group
  •  

Travel & Entertainment

  • AAA (Auto Club of Southern California)
  • Ameristar Casinos
  • Amoco Motor Club
  • Amoco Oil Credit Cards
  • Argosy Casinos
  • Breakaway Journeys
  • Card Travel International
  • Cathay Pacific Airlines
  • Conrad Hotels
  • Harrah's
  • Holiday Clubs International
  • Six Flags
  • United Airlines
  • Wherehouse
  •  

Misc. Consumer

  • A+ Grades Up
  • Air Products
  • Allstate Insurance
  • CalamityJane.com
  • California Wine Works, Inc.
  • Coca-Cola
  • DAK Catalog
  • The Halls Collection
  • KnowledgePoints
  • Pollenex
  • River’s Edge Landscapes
  • Sears Studio Remy Fine Art
  • Soleful Adornments
  • 3M
  • Watkins
  • Wilton Cake Decorating
  •  

Misc. B-to-B

  • Printfest 2008
  • USA Connect
  •  

Ad Agency Promotions

  • ADMSI
  • Anderson Direct
  • Protocol
  • MC Direct
  • UDM