About C3 Advertising

C3 Advertising is like a marketing department store.

You probably don't need everything we do.
But we do everything you need.

C3 Advertising is a full-service direct marketing, branding, and interactive ad agency founded in 2003 by Michelle LaPointe.

Our team of strategists, writers, designers, media specialists, web programmers, video producers and support staff includes seasoned award-winning professionals and talented up-and-comers.

What we have in common is an unshakeable devotion to excellence and a commitment to our clients' success.

 

The C3 Advertising Difference: A huge leap beyond "you call, we haul" advertising

Michelle LaPointe has a long, wide-ranging, and much-awarded career. But in all that, her favorite moment was the one in which she knew she had done the right thing by founding C3 Advertising.

It happened at the first meeting with someone who would become one of C3 Advertising’s first clients. It came in the form of a simple question, and the client’s astonishing response.

The prospect, the CEO of a smaller regional company, was referred to C3 Advertising by a financial consultant.

“We need a brochure,” said the CEO.

“Why?” asked Michelle.

“Our sales reps have been asking for one. We’ve been trying to get one designed for a while and just can’t seem to finish the project.”

“We can do that," Michelle said. “But can I ask a few more questions? You don’t need to know all the answers, but even a few will help us create a more effective brochure.”

“Sure,” said the CEO.

orange staircase to successSo Michelle asked. “What do you need the brochure to achieve? Do you want it to shorten amount of time it takes to close the sale? Do you want to cross-sell or up-sell products that your customers don’t know about it, or promote your most profitable products? Do you want it to help you stand out from your competition or position your company in a different way? Can your reps tell us the most frequent objections they encounter, and their most powerful ways to overcome them? What does your sales data tell us about your best current customers?”

The CEO didn’t say anything for a few seconds. Michelle was afraid she’d overwhelmed him.

But then the CEO, a man she had just met, grabbed her arm, and said, “WE CAN HAVE THAT?”

Yes. Yes you can. But it’s a valid question. It’s not something you can get from what a colleague calls “You call, we haul” marketing. It’s the kind of thoughtful, results-magnifying approach that most organizations think only comes with a premium price tag and an astronomical marketing budget.

Being able to provide that level of marketing power, to any client we work with, large or small, is the C3 Advertising difference.

This story as both an auspicious beginning and a happy ending. The CEO became one of our first clients that day. And remained our client for 16 years, through the development of two distinct brands, and growth from regional niche company to a nationwide industry leader. Thanks, Joe.

Our Team's Client Experience

Experience counts. Working for a wide range of clients and categories give our team a breadth and depth of knowledge that is the foundation of success for new clients and exciting new challenges. Michelle LaPointe and her team have been priviledged to work with some outstanding clients and brands.

High Tech, Communications, & Scientific Experience

  • 3Com
  • AirSoft
  • AMD
  • Ameritech
  • Astro
  • AT&T
  • Avaya
  • Borland
  • Bell Microproducts
  • Bell South
  • Cisco
  • ConnectSoft
  • CSC Computer Services
  • Datamax
  • Epson
  • G.E.
  • GTE
  • HLF Laboratory Solutions
  • Honeywell
  • HTP International
  • IBM
  • Intel
  • Interplay
  • Intuit
  • Knowledge Adventure
  • Looped LOGIC
  • Lucent
  • Mac Warehouse
  • Microsoft
  • Mitsubishi
  • Moss Software
  • Novell
  • Pacific Northwest Bell
  • Stac
  • Sun Microsystems
  • SurfControl
  • Symantec
  • The Learning Company
  • Toshiba
  • Ulead Systems
  • Wang
  • Xerox
  • X-Tree

Banking & Financial Services Experience

  • Amoco Oil Credit Cards
  • AmSouth Bank
  • Bank of America
  • Bank of Hawaii
  • Cal Fed
  • Carter-Jacobs
  • Columbia Savings & Loan
  • East-West Bank
  • FCNB
  • Fi-Mark
  • First Union Bank
  • Home Savings of America
  • LPL Financial
  • Norwest Bank
  • SunBank
  • Vinton Financial
  • Wells Fargo

Hospitals, Medical Practices & Health Insurance

  • Anthem
  • Blue Cross Blue Shield
  • Dr. Robert Hamas
  • Palomar Health Hospitals
  • UCLA Medical Center
  • WellPoint

Pharmaceuticals, Nutraceuticals & Medical Devices

  • Ideal Implant
  • Haylo Health
  • Johnson & Johnson

Film & Web Series Promotional Experience

  • Co-Ed Productions
  • Filmwus.com
  • Pacific West Land Management
  • Hungry Pictures
  • None In The Oven
  • The King In The Ring
  • Torch
  • Everlast

Other Travel & Entertainment Experience

  • AAA (Auto Club of Southern California)
  • Ameristar Casinos
  • Amoco Motor Club
  • Argosy Casinos
  • Breakaway Journeys
  • Card Travel International
  • Cathay Pacific Airlines
  • Conrad Hotels
  • Good Sam Club
  • Harrah's
  • Holiday Clubs International
  • Six Flags
  • United Airlines
  • Wherehouse

Government & Government Contractors

  • Naval Surface Warfare Center, Port Hueneme
  • Synectic Solutions

Non-Profit Experience

  • Brookfield Zoo
  • California State University San Bernardino
  • Chapman University
  • Childhelp U.S.A.
  • Chumash Museum
  • DMCSC
  • DNC Senatorial Campaign Committee
  • EcoTipping Points
  • EDUCOM
  • ETS (Educational Testing Service)
  • Field Museum of Natural History
  • L.A.C.E. (Los Angeles Contemporary Exhibitions)
  • LADMA
  • LAUP (Los Angeles Universal Preschool)
  • Medical Assistance Program
  • Mental Health Association
       of Greater Chicago
  • Notre Dame University Alumni Association
       of Ventura County
  • Santa Monica Museum of Art
  • SimiChange
  • Simi Mountains Conservancy
  • Smithsonian Institution
  • University of California at Santa Barbara
  • University of Southern California Marshall
       School of Business
  • University of Southern California Keck
       School of Medicine
  • Urbana High School
  • Yerba Buena School

Publications Marketing Experience

  • Advertising Age
  • Bulletin of the Atomic Scientists
  • DISCOVER Magazine
  • Encyclopedia Britannica
  • Knightridder.com
  • Pensions & Investments Magazine
  • P.I.P.E.R. Report
  • SRA
  • Skeptic Magazine
  • TIME Magazine
  • U.S. News & World Report
  • Western Publishing (Golden Books, Sesame Street Book Club)

Real Estate Experience

  • DJM Commercial Real Estate
  • Pacific Pro Homes
  • The Rottman Group

Other Consumer Products & Serivces

  • A+ Grades Up
  • Air Products
  • Allstate Insurance
  • CalamityJane.com
  • California Wine Works, Inc.
  • Coca-Cola
  • DAK Catalog
  • The Halls Collection
  • KnowledgePoints
  • Pollenex
  • River’s Edge Landscapes
  • Sears
  • Studio Remy Fine Art
  • Soleful Adornments
  • 3M
  • Watkins
  • Wilton Cake Decorating

Other Business-to-Business Experience

  • Printfest
  • USA Connect

It's a real honor to be asked to help other marketing professionals market themselves and grow their business. If respected pros trust you with their brand, you know you're doing something right. Here are just a few of the agencies we've been proud to work with.

  • ADMSI
  • Apple Marketing
  • Anderson Direct
  • Protocol
  • MC Direct
  • UDM

About Michelle LaPointe, President/Creative Director

 

Portrait of Michelle LaPointe

Michelle LaPointe is the President and Creative Director of C3 Advertising, Inc. She has more than 25 years of experience as a direct marketing creative director and copywriter, and over 14 years in Web development and multi-media marketing strategy. Her portfolio includes assignments for the U.S. Navy, Cisco, Microsoft, IBM, Intel, TIME Magazine, US News & World Report, United Airlines, Wells Fargo, Smithsonian, and many others.

Awards

Michelle has won a Gold Echo, a Silver Caples, a CADM Past President’s Cup, a Pioneer Best of Show, and numerous other industry awards.

Prior to C3, Michelle was…

  • Copy Director at the DAK Catalog, Canoga Park, CA
  • Communications Director at Rogersound Labs, Chatsworth, CA
  • Marketing Manager at M/D Systems, Encino, CA
  • Creative Supervisor, Stone & Adler, Chicago, IL
  • Senior Copywriter, Kobs & Brady, Chicago, IL
  • Copywriter, Stone & Adler, Chicago, IL

Also good to know

Michelle is a graduate of the University of Notre Dame, with a B.A. in American Studies. She is a former board member of the Direct Marketing Association of Southern California and a speaker on a variety of industry topics.

Her blog, Marketing for the 21st Century, or Stuff You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense, makes for lively reading about marketing and creative issues. Thanks to the need of a long-ago client, Michelle also has a Certificate of Completion from the Wilton School of Cake Decorating. She was first in her class in buttercream roses.

Team

The C3 Advertising team includes full-time, part-time, and contributing professionals who all share a commitment to excellence, client success, and client support.

Our mix of permanent and as-needed resources gives us the flexibility to serve clients large and small, and do it cost-effectively. Because when you do marketing right, it's not a zero-sum game. Everybody wins.

Principal Team Members

Michelle LaPointe, President/Creative Director

See "About Our Founder"

Becky B. Remy, Senior Strategist, Media Director, Marketing Project Manager

Becky Remy is the Senior Strategist and Social Media Director for C3 Advertising. A strategic, data-informed, integrated-marketing professional with wide experience, Becky helps craft marketing and media plans for C3 clients, handles direct mail production products, and manages C3 Advertising’s digital ad campaigns in search and social media.

Becky’s advertising experience includes work for United Airlines, Inuit, Looped LOGIC, Pacific Pro Realty, and many more clients that range from financial institutions to video game companies. She is also a licensing expert, with experience developing, producing, and marketing licensed products with Disney, Hasbro, and the University of Notre Dame, among others.

For the C3 Advertising team, Becky’s depth of knowledge means that often the shortest path to getting something done is to say, “Ask Becky”. She either knows the answer off the top of her head, or she knows where to find it. She is unflappable in a crisis and great at keeping the rest of the team on schedule and in the loop. Most important, of course, she gets the client’s objectives and always makes innovative and creative recommendations to meet them.

Heather Hillstrom, Video Producer/Director

Matt Harbert, Web Developer

Tracy Smith, Designer

Steve Stanard, Art Director, Motion Graphics Designer

Shaina Steinberg, Content Writer

Want to know more? Have questions? Want to get started? Contact us.