How Can There Be Any Sin In Sincere?

EmailShare

How to prevent tone-deaf messaging from undermining your careful (and expensive) brand positioning

 

How can there be any sin in sincere? Where is the good in goodbye?

So begins one of the many charming and wry songs in Meredith Wilson’s The Music Man. The flowery expressions of sincerity that follow are about as insincere as you can get, and very funny. It’s not funny at all, however, when Read more

EmailShare

Kicking Off The Dust Of This Old Email: The Zero-Message In-Box

EmailShare

On August 23, 2014, I moved out of my email program. The place had grown crowded and overwhelming, a musty storeroom crammed with teetering boxes of stuff that was mostly necessary, but much too hard to manage.

I wanted to spend more of my time in the rest of my work, which is a lot more fun and many times more productive. I wanted to hang out in our team project-management app, where the light is better and there are other people. (And, not incidentally, I’m paying for it every month.)

So over the course of fourteen days — an hour before work, two or three hours after, and three weekends of very long days — I reduced my email from 16,500 and change to zero.  Read more

EmailShare