How Can There Be Any Sin In Sincere?

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How to prevent tone-deaf messaging from undermining your careful (and expensive) brand positioning

 

How can there be any sin in sincere? Where is the good in goodbye?

So begins one of the many charming and wry songs in Meredith Wilson’s The Music Man. The flowery expressions of sincerity that follow are about as insincere as you can get, and very funny. It’s not funny at all, however, when Read more

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How To Make A How-To Video

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9 Simple tips For Success On Your Next How-To Video

In an Adobe webcast of a new-product event, an MC is introducing the presenters to an audience of product users. As he calls each name, the individual steps forward to polite clapping. But when he calls the name “Terry White”, the  audience erupts in cheers and wild applause. Some people jump to their feet. Later, during breaks in the presentation, people ask for his autograph.

So who is Terry White to inspire such devotion? Technology visionary? Hipster coder? European design guru?

Nope. Terry White explains things. In short, efficient videos, Read more

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