How To Make A How-To Video

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9 Simple tips For Success On Your Next How-To Video

In an Adobe webcast of a new-product event, an MC is introducing the presenters to an audience of product users. As he calls each name, the individual steps forward to polite clapping. But when he calls the name “Terry White”, the  audience erupts in cheers and wild applause. Some people jump to their feet. Later, during breaks in the presentation, people ask for his autograph.

So who is Terry White to inspire such devotion? Technology visionary? Hipster coder? European design guru?

Nope. Terry White explains things. In short, efficient videos, Read more

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Mies van der Rohe Is Dead And He’s Not Buying Insurance

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Or, Sometimes “Less Is More” Is Less Than Zero

In an meeting at an insurance company, a brand executive said this:  “The email copy is too long.” Then he quoted Bauhaus School architect Mies van der Rohe: “Less is more.”

The email letter was a grand total of three sentences. No exaggeration – three sentences. (I was reminded of comedian David Steinberg, who was advised, early in his career, to shorten his name to something less Jewish. “Shorten it to what?” he asked. “St ?”)

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