Social Media Marketing Services

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In the time it takes to type a sentence, snap a photo, or point a phone at your face, anyone can generate social media content. Just as quickly and easily, any one of your customers can respond to you, or share your message with others.

That combination of immediacy and engagement can benefit your brand or swallow you whole.

We can help you figure out how and when to make social media part of your marketing mix. How to make it immediate and measurable. Most of all, how to manage it with confidence and ease.

 

Social Media Marketing Services

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You sometimes hear that social media is be the low-cost, DIY replacement for all those other expensive, time-consuming marketing activities.

That would be lovely, but it's not true. Social media is just another tool that we can use well or unwisely. It's interesting and useful under the right circumstances. It has surprising value in short-lived promotions.

But the biggest benefit of social media comes when you focus on the message, not the medium. It's not enough just to show up. You have to do or say something worth talking about.

The most important thing to remember is that old rules still apply to new media: You have to be where your customers are, deliver value, and use the medium effectively. Do that, and social media can be your friend.

C3 Social Media Services Include:

  • Choosing the right media and platforms for your audience: Twitter, Facebook, Instagram, YouTube, LinkedIn, Snapchat, blogs, and more
  • Social media planning & strategy
  • Targeting niche markets
  • Setting up accounts and management tools
  • Content calendars
  • Developing content guides & systems
  • Social media marketing training
  • Short-term advertising tests and short and long campaigns
  • Results analysis
  • Multi-channel social media marketing
  • Turnkey programs for busy clients
  • Cost-effective content services

Case Study: Social Media, Millennials, 
and Health Insurance

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The wide range of possibilities in social marketing—and the potential for very public missteps—can make the subject feel like a minefield.

When one health insurance company wanted to explore whether or not to use social media to market to millennials, they came to us for help in exploring their options.

We put together a strategic plan and a roadmap:

  • How they could start small, and build while they got comfortable with the media
  • How they could integrate social media with their existing marketing programs and channels
  • How to staff the project appropriately
  • How to develop guidelines for their in-house content developers
  • We even suggested what we think is the world's first flash mob with crutches

The company took a lot of our suggestions—though, to our disappointment, not the flash mob. Most important, they entered the world of social media with confidence and purpose.

Ready for social media programs that live up to their promise? Start here.