{"id":1058,"date":"2020-01-20T23:50:39","date_gmt":"2020-01-21T07:50:39","guid":{"rendered":"http:\/\/www.c3advertising.com\/blog\/?page_id=1058"},"modified":"2020-01-20T23:50:39","modified_gmt":"2020-01-21T07:50:39","slug":"about-michelle-lapointe","status":"publish","type":"page","link":"https:\/\/www.c3advertising.com\/blog\/?page_id=1058","title":{"rendered":"About Michelle LaPointe"},"content":{"rendered":"<h2>Michelle LaPointe<\/h2>\n<h3>President\/Creative Director, C3 Advertising<\/h3>\n<p>Michelle L<a href=\"http:\/\/www.c3advertising.com\/blog\/wp-content\/uploads\/2020\/01\/C3-0409-20_M_LaPointe_headshot_400px.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1062\" src=\"http:\/\/www.c3advertising.com\/blog\/wp-content\/uploads\/2020\/01\/C3-0409-20_M_LaPointe_headshot_400px.jpg\" alt=\"Michelle LaPointe_portrait\" width=\"318\" height=\"362\" srcset=\"https:\/\/www.c3advertising.com\/blog\/wp-content\/uploads\/2020\/01\/C3-0409-20_M_LaPointe_headshot_400px.jpg 400w, https:\/\/www.c3advertising.com\/blog\/wp-content\/uploads\/2020\/01\/C3-0409-20_M_LaPointe_headshot_400px-264x300.jpg 264w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" \/><\/a>aPointe is the President and Creative Director of C3 Advertising, Inc. She has more than 25 years of experience as a direct marketing creative director and copywriter, and over 14 years in Web development and multi-media marketing strategy. Her portfolio includes assignments for the U.S. Navy, Cisco, Microsoft, IBM, Intel, TIME Magazine, US News &amp; World Report, United Airlines, Wells Fargo, Smithsonian, and many others.<\/p>\n<h4>Awards<\/h4>\n<p>Michelle has won a Gold Echo, a Silver Caples, a CADM Past President\u2019s Cup, a Pioneer Best of Show, and numerous other industry awards.<\/p>\n<h4>Prior to C3, Michelle was\u2026<\/h4>\n<ul class=\"itemList\">\n<li>Copy Director at the DAK Catalog, Canoga Park, CA<\/li>\n<li>Communications Director at Rogersound Labs, Chatsworth, CA<\/li>\n<li>Marketing Manager at M\/D Systems, Encino, CA<\/li>\n<li>Creative Supervisor, Stone &amp; Adler, Chicago, IL<\/li>\n<li>Senior Copywriter, Kobs &amp; Brady, Chicago, IL<\/li>\n<li>Copywriter, Stone &amp; Adler, Chicago, IL<\/li>\n<\/ul>\n<h4>Also good to know<\/h4>\n<p>Michelle is a graduate of the University of Notre Dame, with a B.A. in American Studies. She is a former board member of the Direct Marketing Association of Southern California and a speaker on a variety of industry topics. She is on the Board of the Simi Valley Cultural Arts Center Foundation. She volunteers for Hub 101 as a marketing mentor, serves on a number of community committees and initiatives, and provides pro-bono support to EcoTipping Points, an ecology education nonprofit.<\/p>\n<p>Her blog, <em><a href=\"http:\/\/www.c3advertising.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing for the 21st Century, or Stuff You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense<\/a><\/em><a href=\"http:\/\/www.c3advertising.com\/blog\">, <\/a>makes for lively reading about marketing and creative issues. Thanks to the need of a long-ago client, Michelle also has a Certificate of Completion from the Wilton School of Cake Decorating. She was first in her class in buttercream roses.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelle LaPointe President\/Creative Director, C3 Advertising Michelle LaPointe is the President and Creative Director of C3 Advertising, Inc. She has&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pgc_meta":"","footnotes":""},"class_list":["post-1058","page","type-page","status-publish","hentry"],"pgc_meta":"","_links":{"self":[{"href":"https:\/\/www.c3advertising.com\/blog\/index.php?rest_route=\/wp\/v2\/pages\/1058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.c3advertising.com\/blog\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.c3advertising.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.c3advertising.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.c3advertising.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1058"}],"version-history":[{"count":2,"href":"https:\/\/www.c3advertising.com\/blog\/index.php?rest_route=\/wp\/v2\/pages\/1058\/revisions"}],"predecessor-version":[{"id":1064,"href":"https:\/\/www.c3advertising.com\/blog\/index.php?rest_route=\/wp\/v2\/pages\/1058\/revisions\/1064"}],"wp:attachment":[{"href":"https:\/\/www.c3advertising.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}