{"id":1494,"date":"2023-08-30T14:51:50","date_gmt":"2023-08-30T21:51:50","guid":{"rendered":"https:\/\/www.c3advertising.com\/blog\/?p=1494"},"modified":"2024-03-08T00:52:57","modified_gmt":"2024-03-08T08:52:57","slug":"q-can-i-use-chatgpt-or-other-ai-for-writing-or-researching-blog-posts-video-scripts-or-other-content-for-my-companys-website-a-the-better-question-is-should-you-the","status":"publish","type":"post","link":"https:\/\/www.c3advertising.com\/blog\/?p=1494","title":{"rendered":"Q. Can I use ChatGPT or other AI for writing or researching blog posts, video scripts, or other content for my company\u2019s website? A. The better question is, \u201cshould you?\u201d The answer is, probably not. Here\u2019s why."},"content":{"rendered":"

Writing
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Use caution when using AI to draft your articles<\/strong><\/h3>\n

One problem with AI-generated writing is that it tends to be simplistic and repetitive, like an essay by a fifth-grader desperately trying to expand a handful of facts into multiple pages. (\u201cGeneral Napoleon was the Emperor of France. When it comes to French emperors, Napoleon was one. Also he was a general.\u201d)<\/p>\n

An AI-generated article might sound pretty good on first read, but it\u2019s not likely to generate content of the depth and thoughtfulness that reflects your expertise. Nor is it likely to bring any new insights to your topic. Since AI works by mining existing databases for content, what you get back will be a reflection of whatever it found.<\/p>\n

For example, let\u2019s say that you want to publish a post about the impact of Napoleon on European legal reform. Your AI-generated article might be an amalgam of all the widely accepted scholarship about the Napoleonic Code and how it was adopted by legal systems across Europe. That\u2019s accurate, but not ground-breaking. Or it might include a lot of random facts about Napoleon, such as his shoe size and the names of Josephine\u2019s dogs. Still accurate, but not relevant.<\/p>\n

Or it might say that Napoleon died on Elba, which is widely believed, but incorrect (he died on the island of Saint Helena). Or the AI might have dredged up some outlier research by Professor Ivy Got-Tenure at Whatsamatta U, and you wind up publishing an article that says that Napoleon died on Maui with a coconut in one hand and a pineapple in the other. This would certainly raise eyebrows, but not your status as a thought leader.<\/p>\n

The solution: <\/strong>If you do use AI-generated articles as a starting point, review them carefully. Edit and expand the text as needed. Make sure that you\u2019re saying something fresh that is relevant to your audience, with language and style that reflect your personality, your knowledge, and your company\u2019s brand.<\/p>\n