Let's call it "The SEO Lament." It's the song that begins with a website full of well-meaning content and attractive graphics, carefully planned to appeal to the chosen target audience. Sometimes there's a verse about how easy it was to DIY with a drag-and-drop web-builder. (The hipsters on the Internet make it look so easy.) Then there's the sad ending about how despite all that, it just doesn't work. The site never seems to crawl up the natural-search ranks. Nobody comes. Nobody converts. Nobody buys.
At C3 Advertising, we use best-practice SEO to turn that sad song into a stadium-shaking anthem of success. How do we know our efforts work? Traffic. Clicks. Inquiries. Revenue.
While a full SEO program involves many details, there are only five steps you need to remember if you want to get, and stay, on the first page of search engine results.
Make sure that your website and blog have relevant, high-quality content, with keywords written into the copy in a way that's natural, compelling, and that drives sales.
(Note: If you already have a website created by C3 Advertising, you already have that. In addition, every time we add new content to your site, we automatically run through the SEO process to increase your content's effectiveness. The same is true of our content services.)
You don't have to know how to do this. You only have to choose an agency that does it automatically. Like C3 Advertising. For more information, see Websites: The Semantic Web on this site.
You don't need everybody in the world. You don't want everybody, because driving everybody to your site is expensive and wasteful. You only want people who want to buy what you have to sell. In other words, qualified leads. You won't accomplish this step with a stand-alone SEO effort. It takes the full power of your complete marketing strategy.
Update your site or blog frequently, again with relevant, high-quality content. (See note in Step 1.)
Continually remind yourself that reaching the top of Google search engine rankings is not a goal. It's a tool to help you achieve your goal—more sales, and more revenue.