FAQs: Copyright Guidelines for Content Creators This is by far my most-requested article — so much so that I've been updating it since 2012. While platforms How To Make A How-To or Explainer Video 9 Simple Tips For Success Note: At the end of this post, you can download an infographic with a summary of these Lazy audience? Or stressed, distressed, and distracted? A deeper understanding of your audience makes your marketing more effective and your job easier. Here's an easy way to Do you need a Mission Statement? Or a Focusing Question? The Mission Statement Think of a big company. It’s a big, famous company you have absolutely heard of. Quite possibly Net Neutrality Under Threat, and Why It Matters: The 2017 Edition Note: this is an edit of a post I first published the last time net neutrality was under threat, in Sad Ending, Happy Ending: Cautionary Tales For Entrepreneurs It's not news that larger companies sometimes buy smaller ones just to kill potential competition. For some entrepreneurs, this isn't Women Buy iPhones The Way Men Buy Shoes Maybe that's why they lead consumer technology purchases in three of four top categories. Listen to this conversation with Marti How Can There Be Any Sin In Sincere? How to prevent tone-deaf messaging from undermining your careful (and expensive) brand positioning How can there be any sin Instant Productivity Upgrade: Write Better Email Subject Lines What I discovered during my zero-inbox project has improved my productivity ever since On August 23, 2014, I moved out Tongue-Tied: The Peril of Buzzwords Another in the occasional series of Ad Poetry Fridays. I cannot say I have vast experience Being interviewed by the « Previous 1 2 3 Next »
