Four straightforward marketing documents are the workhorses of your ad campaigns. One is little-used and the rest misunderstood. Here’s how to understand what they are, what they are not, and how to use them.
This is by far my most-requested article — so much so that I’ve been updating it since 2012. While platforms…
9 Simple Tips For Success Note: At the end of this post, you can download an infographic with a summary of these…
A deeper understanding of your audience makes your marketing more effective and your job easier. Here’s an easy way to…
Despite the scandals in the news, the talk of users abandoning the platform, and changes coming, Facebook is still an established social platform. If your target market includes consumers of products or services in localized markets, Facebook should get a large percent of your marketing budget this year. Here’s why.
The Mission Statement Think of a big company. It’s a big, famous company you have absolutely heard of. Quite possibly…
It’s not news that larger companies sometimes buy smaller ones just to kill potential competition. For some entrepreneurs, this isn’t…
Maybe that’s why they lead consumer technology purchases in three of four top categories. Listen to this conversation with Marti…
How to prevent tone-deaf messaging from undermining your careful (and expensive) brand positioning How can there be any sin…
On August 23, 2014, I moved out of my email program. The place had grown crowded and overwhelming, a musty…
Another in the occasional series of Ad Poetry Fridays. Is “like” a fancy, or a feeling? No. It is immortal…