Strategy vs. Tactics: Why It’s Better To Be Eisenhower Than Batman

Objective to strategy to tactics: Doing them all, in that order, is the difference between market dominance and floundering to meet goals. Here’s the difference between strategy and tactics in marketing, and how to use them to your advantage.

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Marketing Plan, Creative Brief, Rationale, Results Analysis:

Four straightforward marketing documents are the workhorses of your ad campaigns. One is little-used and the rest misunderstood. Here’s how to understand what they are, what they are not, and how to use them.

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Is it still possible to get clients through Facebook?

Despite the scandals in the news, the talk of users abandoning the platform, and changes coming, Facebook is still an established social platform. If your target market includes consumers of products or services in localized markets, Facebook should get a large percent of your marketing budget this year. Here’s why.

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