If you wouldn't sit in the middle seat of an airplane, you don't want to sit in the middle of the frame on a video, either
Whether you're taking a selfie, sitting on a video conference call, or filming someone else, it is instinctive to want
Man using a laptop computer to create content
Writing Use caution when using AI to draft your articles One problem with AI-generated writing is that it tends to
Man responding to an email that he hasn't fully read
Follow this one simple trick when responding to inquiries, and you'll get more conversions and close more sales. Ignore it,
Abstract illustration of two characters talking.
A creative brief is one of the foundational planning documents of any marketing project. It’s more specific (and easier to
Retro comic-style marketing pros terrified of marketing tasks they need to accomplish
Instead of freaking out, read this. A lot of marketing begins with a panic project. You’ve been talking or thinking
Man sitting at desk with sign,
Where people are dug in or resistant to change, a rational argument for your product, service, or cause is a
Man with his feet up on a conference table in a meeting, blowing bubblegum and making a rude gesture.
12 Sure-Fire Ways To Win The Race To The Bottom If you have been named or elected to a community
What it looks like when your social is stalled
Social media not working for you? Here's how to fix it. Three scenarios, three different circumstances, one shared problem: these
Strategy vs. Tactics: Why it's better to Eisenhower than Batman, photo of army general
Objective to strategy to tactics: Doing them all, in that order, is the difference between market dominance and floundering to
Four marketing documents make you more effective. Here's how they work.
Four straightforward marketing documents are the workhorses of your ad campaigns. One is little-used and the rest misunderstood. Here's how