Michelle LaPointe

President/Creative Director, C3 Advertising

Michelle LMichelle LaPointe_portraitaPointe is the President and Creative Director of C3 Advertising, Inc. She has more than 25 years of experience as a direct marketing creative director and copywriter, and over 14 years in Web development and multi-media marketing strategy. Her portfolio includes assignments for the U.S. Navy, Cisco, Microsoft, IBM, Intel, TIME Magazine, US News & World Report, United Airlines, Wells Fargo, Smithsonian, and many others.


Michelle has won a Gold Echo, a Silver Caples, a CADM Past President’s Cup, a Pioneer Best of Show, and numerous other industry awards.

Prior to C3, Michelle was…

  • Copy Director at the DAK Catalog, Canoga Park, CA
  • Communications Director at Rogersound Labs, Chatsworth, CA
  • Marketing Manager at M/D Systems, Encino, CA
  • Creative Supervisor, Stone & Adler, Chicago, IL
  • Senior Copywriter, Kobs & Brady, Chicago, IL
  • Copywriter, Stone & Adler, Chicago, IL

Also good to know

Michelle is a graduate of the University of Notre Dame, with a B.A. in American Studies. She is a former board member of the Direct Marketing Association of Southern California and a speaker on a variety of industry topics. She is on the Board of the Simi Valley Cultural Arts Center Foundation. She volunteers for Hub 101 as a marketing mentor, serves on a number of community committees and initiatives, and provides pro-bono support to EcoTipping Points, an ecology education nonprofit.

Her blog, Marketing for the 21st Century, or Stuff You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense, makes for lively reading about marketing and creative issues. Thanks to the need of a long-ago client, Michelle also has a Certificate of Completion from the Wilton School of Cake Decorating. She was first in her class in buttercream roses.