How Can There Be Any Sin In Sincere?

EmailShare

How to prevent tone-deaf messaging from undermining your careful (and expensive) brand positioning

 

How can there be any sin in sincere? Where is the good in goodbye?

So begins one of the many charming and wry songs in Meredith Wilson’s The Music Man. The flowery expressions of sincerity that follow are about as insincere as you can get, and very funny. It’s not funny at all, however, when Read more

EmailShare