Q. Can I use ChatGPT or other AI for writing or researching blog posts, video scripts, or other content for my company’s website? A. The better question is, “should you?” The answer is, probably not. Here’s why.

Writing Use caution when using AI to draft your articles One problem with AI-generated writing is that it tends to…

Continue Reading →

Strategy vs. Tactics: Why It’s Better To Be Eisenhower Than Batman

Objective to strategy to tactics: Doing them all, in that order, is the difference between market dominance and floundering to meet goals. Here’s the difference between strategy and tactics in marketing, and how to use them to your advantage.

Continue Reading →

Marketing Plan, Creative Brief, Rationale, Results Analysis:

Four straightforward marketing documents are the workhorses of your ad campaigns. One is little-used and the rest misunderstood. Here’s how to understand what they are, what they are not, and how to use them.

Continue Reading →