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Marketing For The 21st Century
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Category: Customer Relationship Management

Women Buy iPhones The Way Men Buy Shoes

October 5, 2014 Michelle LaPointe Leave a comment

Maybe that’s why they lead consumer technology purchases in three of four top categories. Listen to this conversation with Marti…

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Posted in: Audio, B to C, Customer Relationship Management, Customer Service, Marketing to Women, Podcasts, Retail
Empty sincerity

How Can There Be Any Sin In Sincere?

September 19, 2014 Michelle LaPointe Leave a comment

How to prevent tone-deaf messaging from undermining your careful (and expensive) brand positioning   How can there be any sin…

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Posted in: Branding, Customer Relationship Management, Customer Service, Management, Net Neutrality

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