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Marketing For The 21st Century
Marketing For The 21st Century
Stuff You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense
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Tag: Sales

Man responding to an email that he hasn't fully read

The genius way to respond to an inquiry is a technique you already know.

May 19, 2022 Michelle LaPointe Leave a comment

Follow this one simple trick when responding to inquiries, and you’ll get more conversions and close more sales. Ignore it, and you’ll accidentally turn away business.

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Posted in: Copywriting, Customer Relationship Management, Lead Generation, Uncategorized Filed under: copywriting, Email, lead generation, Sales
Bauhaus-style building

Mies van der Rohe Is Dead And He’s Not Buying Insurance

July 29, 2014 Michelle LaPointe 2 Comments

Or, Sometimes “Less Is More” Is Less Than Zero In an meeting at an insurance company, a brand executive said…

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Posted in: Lead Generation, Marketing Myths & Folktales, User Experience, Web Design Filed under: Conversions, Sales

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Recent Posts

  • Resolution 101: Understanding Image Sizes and Types
  • The Return of Ad Poetry Fridays: Click-Bait Redux
  • Using Logic (The Human Kind) To Write Better Marketing Content
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