Marketing Plan, Creative Brief, Rationale, Results Analysis:

Four straightforward marketing documents are the workhorses of your ad campaigns. One is little-used and the rest misunderstood. Here’s how to understand what they are, what they are not, and how to use them.

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Is it still possible to get clients through Facebook?

Despite the scandals in the news, the talk of users abandoning the platform, and changes coming, Facebook is still an established social platform. If your target market includes consumers of products or services in localized markets, Facebook should get a large percent of your marketing budget this year. Here’s why.

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