It is 2019 and Facebook is not the super-value marketing buy it was from 2014 to 2016. Despite the scandals in the news, the talk of users abandoning the platform, and changes coming, it is still an established social network. This may seem counter-intuitive, but if your target market includes consumers of products or services in localized markets, Facebook should get a large percent of your marketing budget this year. Here’s why. Read more
9 Simple tips For Success On Your Next How-To Video
In an Adobe webcast of a new-product event, an MC is introducing the presenters to an audience of product users. As he calls each name, the individual steps forward to polite clapping. But when he calls the name “Terry White”, the audience erupts in cheers and wild applause. Some people jump to their feet. Later, during breaks in the presentation, people ask for his autograph.
So who is Terry White to inspire such devotion? Technology visionary? Hipster coder? European design guru?
Nope. Terry White explains things. In short, efficient videos, Read more
Another in the occasional series of Ad Poetry Fridays.
Is “like” a fancy, or a feeling? No.
It is immortal as immaculate Truth,
The promise of the end of ad budgets Read more