Is it still possible to get clients through Facebook?

Share

Coffee cup with Facebook "like" thumbs-up in foamIs it still possible to get clients through Facebook?
The quick answer is: absolutely.

It is 2019 and Facebook is not the super-value marketing buy it was from 2014 to 2016. Despite the scandals in the news, the talk of users abandoning the platform, and changes coming, it is still an established social network. This may seem counter-intuitive, but if your target market includes consumers of products or services in localized markets, Facebook should get a large percent of your marketing budget this year. Here’s why. Read more

Share

Mies van der Rohe Is Dead And He’s Not Buying Insurance

Share

Or, Sometimes “Less Is More” Is Less Than Zero

In an meeting at an insurance company, a brand executive said this:  “The email copy is too long.” Then he quoted Bauhaus School architect Mies van der Rohe: “Less is more.”

The email letter was a grand total of three sentences. No exaggeration – three sentences. (I was reminded of comedian David Steinberg, who was advised, early in his career, to shorten his name to something less Jewish. “Shorten it to what?” he asked. “St ?”)

Read more

Share