Mies van der Rohe Is Dead And He’s Not Buying Insurance


Or, Sometimes “Less Is More” Is Less Than Zero

In an meeting at an insurance company, a brand executive said this:  “The email copy is too long.” Then he quoted Bauhaus School architect Mies van der Rohe: “Less is more.”

The email letter was a grand total of three sentences. No exaggeration – three sentences. (I was reminded of comedian David Steinberg, who was advised, early in his career, to shorten his name to something less Jewish. “Shorten it to what?” he asked. “St ?”)

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