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Marketing For The 21st Century
Marketing For The 21st Century
Stuff You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense
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Author: Michelle LaPointe

Bauhaus-style building

Mies van der Rohe Is Dead And He’s Not Buying Insurance

July 29, 2014 Michelle LaPointe 2 Comments

Or, Sometimes “Less Is More” Is Less Than Zero In an meeting at an insurance company, a brand executive said…

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Posted in: Lead Generation, Marketing Myths & Folktales, User Experience, Web Design Filed under: Conversions, Sales
Red velvet ropes and a black hole

Blame It On The Insurance Company – Ad Poetry

July 28, 2014 Michelle LaPointe Leave a comment

Another in the occasional series of Ad Poetry Fridays. A true story about a real conversation. I agree that the…

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Posted in: Ad Poetry Fridays
Typewriter with words "thank you"

Thank You For The Compliment – Ad Poetry

Michelle LaPointe Leave a comment

Another in the occasional series of Ad Poetry Fridays. Thank you for the lovely compliment Nice of you to call…

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Posted in: Ad Poetry Fridays
Maraschino Cherry

Happy Ending – Ad Poetry

Michelle LaPointe Leave a comment

Another in the occasional series of Ad Poetry Fridays. Perhaps your general agency is right and the photographer is a…

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Posted in: Ad Poetry Fridays, Content Creation
Sensitive boy in a tinfoil hat

Sensitive – Ad Poetry

Michelle LaPointe Leave a comment

Another in the occasional series of Ad Poetry Fridays. I don’t believe in edgy for edgy’s sake It calls attention…

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Posted in: Ad Poetry Fridays
Man taking the bait -- money on a hook

Click Bait – Ad Poetry

July 27, 2014 Michelle LaPointe Leave a comment

Another in the occasional series of Ad Poetry Fridays. I saw this headline while reading the news: 100+ SCIENCE FACTS…

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Posted in: Ad Poetry Fridays

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Recent Posts

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  • The Return of Ad Poetry Fridays: Click-Bait Redux
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  • Q. Can I use ChatGPT or other AI for writing or researching blog posts, video scripts, or other content for my company’s website? A. The better question is, “should you?” The answer is, probably not. Here’s why.
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Recent Posts

  • Resolution 101: Understanding Image Sizes and Types
  • The Return of Ad Poetry Fridays: Click-Bait Redux
  • Using Logic (The Human Kind) To Write Better Marketing Content
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